Formulation and R&D

Creating a successful beauty product is a complex process that requires cosmetic science expertise, rigorous R&D, and a strict commitment to quality and compliance. Backed by scientific expertise and technical innovation, Moe’s Group streamlines the entire process for customers, leading brands from idea to market-ready products. Learn more about how we can support your brand with custom formulation and R&D services.

Crafting Your Custom Formula

Making a standout beauty product begins with a clear idea and an experienced formulation expert. Moe’s Group turns your vision into a tangible formula through a process blending creativity, precision, and relevant market insights. From early concept to first sample, we follow these steps with precision and care:

Discovery consultation. We begin with a detailed consultation to understand your goals, target audience, and brand identity, so that every formulation aligns with your vision from the start.
Ingredient selection. Our team sources premium, eco-friendly, and skin-safe ingredients that meet your brand’s standards for quality, performance, and sustainability.
Collaboration. Throughout the process, we work closely with you to refine ideas and adjust formulations.
Custom formulation. Each formula is developed from the ground up, so your product remains unique and reflective of your brand’s signature style.
Sensory design. We craft formulas with the perfect balance of texture, scent, and visual appeal, creating a memorable sensory experience for your end customers.
First sample test. Once your prototype is ready, we send a sample for testing and collect your feedback to fine-tune the formulation before moving forward.

From ingredient selection to the consumer experience, our process reflects a tailored approach that positions your formulas for maximum market appeal.

Our Expert-Led R&D Process

Behind every successful beauty product is a foundation of scientific rigor. At Moe’s Group, our R&D division leads innovation with data-driven formulation, continuous testing, and product refinement.

To ensure every product meets both brand and consumer expectations, our scientific process takes numerous important factors into account:

Stability testing. Each formula undergoes rigorous testing to ensure long-term integrity, consistency, and performance under various conditions.
Efficacy validation. We verify that your product’s claims are backed by scientific data and proven cosmetic research.
Ingredient compatibility. Our chemists test all components for stability and interaction, verifying optimal performance and shelf life.
Advanced lab technology. Our cutting-edge laboratory enables precise analysis, efficient formulation, and reliable results.
Production scalability. Every formula is designed to transition smoothly from lab bench to large-scale manufacturing without compromising quality.

Our research goes well beyond functionality, focusing on product differentiation in a crowded marketplace. Whether your goal is clean beauty innovation or high-performance skincare, we use evidence-based formulation and strategic foresight to bring your products to life with measurable results.

Regulatory Compliance & Quality Assurance

Moe’s Group embeds regulatory compliance and quality assurance into every phase of development. From formulation design to packaging, we make sure your products meet every relevant regional and global standard, including strict FDA standards.

Here’s how we help protect your brand:

Built-in compliance. Every formulation is developed with regulatory standards in mind from the very beginning, minimizing delays and rework later.
Global standards. Our processes meet and often exceed international safety and quality benchmarks for cosmetic and personal care products.
Safety testing. We conduct thorough evaluations to confirm the safety and suitability of all ingredients and finished products.
Full documentation. Clients receive complete, transparent records detailing formulation data, testing outcomes, and compliance certifications.
Quality control. We maintain strict oversight across every stage of development and manufacturing to preserve product integrity.