Tag Archive: branding

Having both tangible and intangible skills in new product development is a given, right? Not so fast — intangible is better and financial literacy even better for small to medium enterprises (SME). In a recent study, authors Salman, Guihau, Yang, Kramat, and Yousaf researched new product development and concluded that financial literacy is almost mandatory […]

Wanting to bring out the best in your natural beauty is why the beauty and fashion industry began in the first place. For thousands of years, people have either been trying to emphasize their good looks or improve it. Many of the 350 exhibits, from the overlooked collections of Britain’s regional history museums, consist of […]

Come with me back to your high school years for a moment. This could be a painful memory or nostalgic one depending on your personal experience! What most teens have in common though, is they are still trying to figure out who they are. Being accepted by their peers and impressing others is important. The […]

People ask many questions when they are about to set up a business. Confusing questions like how to market the goods or services, what kind of people will be interested in purchasing it and if they will like it. All these questions have answers and are just simple tasks to carry out, what you really […]

It doesn’t matter how dynamite your product is. If there’s a mistake on your cosmetic product’s label, that item may never make it to the store shelves. The Food and Drug Administration (FDA) has a healthy list of cosmetic labeling rules you’ll need to follow. When designing your labels, make sure first to answer these […]

When playing a character every action, breath, inaction, movement and even response to situations made by the actor contributes to the character build-up. These not so little things help the viewer understand the character and what their role is and why they are the way they are. When it comes to your brand every single […]

Every company has an ideology – a core principle that is almost like a template that the brand shall follow while it works—having a set of values that you want to abide by is a must to establish a company. These values reflect your purpose of work and manifest a clear goal regarding the company’s […]

Product packaging is as important as the product itself, it goes beyond protecting your product. A well-packaged product offers your brand, huge market advantage over other products. What makes a product well packaged? Is it the design, material choice, or product size? While these are important features to consider while packaging your product, picking up […]

The quickest way for a business to ruin its reputation is to create and sell poorly constructed, low-quality products to its customers. Customers always expect quality while purchasing items, and if the quality is not up to the customer’s satisfaction, they will seek alternatives. According to the Houston Chronicle, the quality of a product is […]

They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your boyfriends/girlfriends parents, or introducing yourself to new people in general, you want to come across as personable, likeable, gracious, and maybe even somewhat suave! The same is true for a new product. […]

Is brand identity just another way of saying brand? Absolutely not. Brand identity is only one small part of developing a brand. So what exactly is brand identity then, and where does it come into play? Brand identity is the graphic elements of your brand. From your color palette to your typography, anything people see […]

Imagine a retail brand that sells beauty products. Plenty of their sales occur on-line, but they may have a variety of opposition. You may be trying to use one of a kind strategies for your products. However, there is only one true way you may aspire your logo to stand out… Packaging. Each brand needs […]

We’ve all heard the saying “Beauty is in the eye of the beholder”. Let’s be real…we would all ideally like to impress our beholders, wouldn’t we? Well, think of yourself as the beholder to beauty products standing at the aisle in front of a countless array of beauty products that all promise to do the […]

One good question we should ask ourselves is ‘What is Branding?’ or if you already know the answer to that, another one is ‘Why is Branding Important?’. I’ll help you with answers to both questions and even add nice extras by answering the ‘How Can I Make My Brand Better?’ question. Let’s go… What is […]

In this article, you’re going to discover advantages of entrusting this production company with the manufacturing of your splendid product. There may be an increase in demand for beauty products and renewed interest in organic and natural products. These actions are driving beauty product marketplaces and making it bigger and better. You genuinely need your […]

A manufacturer’s quest for selling natural and organic beauty products. Women are seeking organic and natural beauty products that are not only eco-friendly but will also allow their beauty to shine through without damaging their skin. These products are in high demand. But how and why do women buy one brand over the other? In […]

The impact of color on marketing is unquestionable. From influencing spontaneous responses to product packaging to creating a mood for the customer, colors have proven to be a deciding factor for a consumer’s patronage. The color you pick for your logo can evoke various responses from your client and set building blocks for the right […]

A robot walks into a beauty store to purchase a vitamin C serum. He meets the sales person who tries to convince the robot to buy a vitamin C face cream. Instead, the sales person lists various benefits of the face cream, but the robot refuses and decides to buy the vitamin C serum. If […]

80% of consumers say the experience a company provides is as important as its products and services”- SalesForce.com, 2018. I’m sure you’ve heard of the saying, “Never judge a book by its cover.” Within the imaginative, fantastical universe of writing, a dull book cover should never cause you to underestimate the value of an author’s […]