What is Moe’s Group? Moe’s Group is a manufacturer of private label products that is dedicated to doing everything they can to make quality products that sell. Being a leading manufacturer, Moe’s Group stands out with stellar customer service, amazing quality and great delivery speed. Though mainly working with hemp and beauty, they have been […]

So, you are getting customer complaints. All businesses get them, but how do you turn a complaining customer into a loyal one? I wish I could say it was easy, but it is not. However, there are some useful tips and a couple of things that are no-nos. A research study by Morgeson III, Hult, […]

It’s no secret that paid promotions are an option to market your product on YouTube. If you watch YouTube videos every now and again, you probably know all about Raid Shadow Legends and Dollar shave Club and Influencer Marketing Platforms If emailing doesn’t work for you, there’s also the option of using influencer marketing platforms. […]

Disruption was undoubtedly a theme of 2020, and it seems to have crept its way into 2021. While the disruption salons and spas have been experiencing was unplanned, it might not be a bad idea for salon and spa owners to lean into the disruption and use it to create and sustain success for their […]

If you update a product or make a new product without rendering an announcement, how then would people find out about it? Who would use it? Whatever it is you’re launching, you need to start preparing for your launch event. A launch event is the best opportunity to catch loads of attention and make a […]

You have a new product that you’re positive will be a hit. That is fantastic news! But how do you market your new product? If you’re thinking that you can just sit back, chill with a soda, and watch the buzz about your new product go viral, then you’re gonna be disappointed. Your new product […]

Like many industries, the beauty industry was hit hard at the start of the COVID-19 pandemic. Stores closed, and brands switched to manufacturing hand sanitizer and cleaning products (Gerstell et al., 2020). The beauty industry is a 500 billion dollar a year industry employing millions of people. Its survival is vital to the economy and […]

The percentage of consumers who do their research online before purchasing any product or service continues to grow. This trend is already several years old and shows no signs of stopping anytime soon. If taken advantage of properly, this tool helps businesses of all sizes attract new customers while retaining the existing ones. Suppose you’re […]

Plus, 6 Tips for first-time YouTube Creators If you’re like many entrepreneurs, you are continually looking for new ways to help your target market. After all, it’s transformative ideas that catch the eye of prospects- those ideas that are just different enough to make someone stop scrolling through their news feed on social and say, […]

Covid’s permanent impact on marketing The world looks a little different than it looked at the beginning of 2020. COVID has changed everything about our way of life and the way we consume advertising. But hey, we made it to 2021. A year that’s starting with a way of life different from any new year […]

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers. There’s a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior. Marketing psychology anticipates buyer behavior by understanding our cognitive biases. Consumer behavior is the study of what […]

Social media is the new trend of the era. Digital marketing has reached heights with the effective use of social media. To be fair enough, the principle behind the technique is quite old. Since the advent of marketing strategies, it is a conventional way to put up the ads wherever the mass gathering is. In […]

Diversity and inclusion in advertising is a trend that hopefully every advertiser will take to heart. Yet, it is taking a long time for some marketers to jump on the diversity bandwagon. There are several reasons that hold marketers back. Many advertisers feel that using racially, diverse models will alienate Caucasians. While others think that […]

We live in the age of information. With our phones, we are just a few applications away from Google, email, or social media. Personally, I have taken an online course I searched for using Google, an app on the side on my home screen. Sometimes, information comes looking for us through pop-up ads. All of […]

What’s a better SERP ranking than #1? Many marketers equate the Featured Snippet box as ranking #0 in search because it is separate from the ranked search results and stands out on the page- in many cases, drawing attention away from even the #1 ranked piece of suggested content! But you might be wondering… What […]

The quickest way for a business to ruin its reputation is to create and sell poorly constructed, low-quality products to its customers. Customers always expect quality while purchasing items, and if the quality is not up to the customer’s satisfaction, they will seek alternatives. According to the Houston Chronicle, the quality of a product is […]

They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your boyfriends/girlfriends parents, or introducing yourself to new people in general, you want to come across as personable, likeable, gracious, and maybe even somewhat suave! The same is true for a new product. […]

This year has dramatically affected the business world this year. It has caused many delays from people starting their dream company. According to the Kaiser Family Foundation’s October health tracking poll, two-thirds of the public are worried they or their family will get sick from the coronavirus. As the number of COVID-19 cases continues to […]

Instagram Keyword Search is a new feature on Instagram that allows users to type in a keyword to search, instead of only using hashtags for searching. What does this mean for you as a marketer? You’ll find the answer to that and strategy recommendations to improve your visibility and grow your Instagram following in this […]

The impact of color on marketing is unquestionable. From influencing spontaneous responses to product packaging to creating a mood for the customer, colors have proven to be a deciding factor for a consumer’s patronage. The color you pick for your logo can evoke various responses from your client and set building blocks for the right […]