If you’re anything like me, the thought of using anti-aging skin care products didn’t cross your mind until those first little wrinkle lines started showing up. Unfortunately, as it turns out, that’s far too late. In fact, for me, I began at least ten years later than the recommended age. So when is

Consumer Behavior has always been an interest to marketers. In Vishal Tushar Rajani and Preeti Nakhat’s article Consumer Behavior in Online Shopping: What They Think Before They Buy, the authors write about the consumer’s thinking process and have some exciting things to say about it. Tip #1 Consumers need information, and it is the information […]

So, you are getting customer complaints. All businesses get them, but how do you turn a complaining customer into a loyal one? I wish I could say it was easy, but it is not. However, there are some useful tips and a couple of things that are no-nos. A research study by Morgeson III, Hult, […]

If you update a product or make a new product without rendering an announcement, how then would people find out about it? Who would use it? Whatever it is you’re launching, you need to start preparing for your launch event. A launch event is the best opportunity to catch loads of attention and make a […]

Diversity and inclusion in advertising is a trend that hopefully every advertiser will take to heart. Yet, it is taking a long time for some marketers to jump on the diversity bandwagon. There are several reasons that hold marketers back. Many advertisers feel that using racially, diverse models will alienate Caucasians. While others think that […]

According to Dictionary.com, packaging is “the package in which merchandise is sold or displayed.” They also describe it as “an act or instance of packing or forming packages.” But to a business owner, the packaging is so much more than that. Let’s take a look at the many functions of packaging for businesses. An Informed […]

Yes… and no. Here’s why: The law of reciprocity states people feel they must reciprocate when they are given something. This doesn’t have to mean giving away free products, although that is one way to make the law of reciprocity work for you. It could be as simple as educating your target market on topics […]

How should you approach an upset Customer? Should you say, “I’m sorry?” Is there a better way? Well, according to You, Yang, Wang, and Deng, who wrote an excellent article, and worth the read, there is a way and believe it or not saying “Thank you ” might just be the way to go. Consumer […]

According to a study carried out by the European Journal of Scientific Research on the impact of packaging on consumer buying decisions, good packaging is a major characteristic of a successful product. In the study, it was also determined that proper packaging has a substantial influence on consumer behavior and that packaging is more effective […]

A robot walks into a beauty store to purchase a vitamin C serum. He meets the sales person who tries to convince the robot to buy a vitamin C face cream. Instead, the sales person lists various benefits of the face cream, but the robot refuses and decides to buy the vitamin C serum. If […]

People love to shop. It makes them feel good, right? However, feeling good might not always be the reason why people buy things. Why would they feel good about buying an inferior product? So why do they buy them? Is it just the price? There is a myriad of motives that compel a consumer to […]