Moe’s Group formulates and manufactures private label body washes and cleansers for beauty brands, from sulphate-free and syndet systems through to traditional surfactant bases.
Surfactant systems we work with
- Sulphate-free — for brands positioning on mildness or for sensitive-skin claims.
- Syndet bases — synthetic detergent systems that clean at skin-friendly pH.
- Traditional systems — where foam volume and cost per unit matter most.
- Creamy and milk washes — emulsified cleansers for dry and mature skin.
What drives the formulation
Body wash is a balancing exercise between foam, mildness and residual conditioning. More foam usually means more stripping; more conditioning usually means less foam. We formulate to whichever end of that trade-off your brand sits on, rather than to a generic middle.
Actives in a rinse-off format
Rinse-off products give actives limited contact time, so they are formulated for deposition rather than penetration. We will be straightforward about which actives are worth including in a wash and which belong in a leave-on product instead.
Formulation and development
Bring an existing formula to scale, a benchmark you want matched, or a brief to develop from scratch. Our chemists handle stability, preservative efficacy and packaging compatibility before production. See formulation.
Compliance
See ISO 22716 vs cGMP vs FDA registration for what each standard covers, and our certifications for what we hold.
Start a project
Tell us the format, the volume you expect in your first quarter, and any actives you need included. We will come back with a formulation route and an indicative cost. Book a free consultation or submit a product inquiry.
Part of our private label bodycare manufacturing capability.