Tag Archive: product packaging

Market Strategy

Launching A Product

If you update a product or make a new product without rendering an announcement, how then would people find out about it? Who would use it? Whatever it is you’re launching, you need to start preparing for your launch event. A launch event is the best opportunity to catch loads of attention and make a […]

Branding

9 Eco-Friendly Packaging Materials All Business Owners Need to Know About

As more and more companies announce their action plans for moving towards sustainable packaging, it becomes essential for all business owners to follow suit. The delicate act of balancing how we impact the environment while keeping expenses as low as possible has become customary. Savvy business owners also understand that incorporating low-cost, eco-friendly packaging should […]

Branding

They Want Your Product, But Your Packaging Says NO!

You should not judge a book by its cover, right? Which means you shouldn’t attach value to something based on outward appearance. Well, that saying doesn’t sit well with most customers, as they attach a lot of value to products based on its outward appearance, i.e. product packaging. If your product is great and your […]