When Is the Right Time to Start Anti-Aging Skincare Products?
If you’re anything like me, the thought of using anti-aging skin care products didn’t cross your mind until those first little wrinkle lines started showing up. Unfortunately, as it turns out, that’s far too late. In fact, for me, I began at least ten years later than the recommended age. So when is
21 Helpful Tips on Consumer Behavior
Consumer Behavior has always been an interest to marketers. In Vishal Tushar Rajani and Preeti Nakhat’s article Consumer Behavior in Online Shopping: What They Think Before They Buy, the authors write about the consumer’s thinking process and have some exciting things to say about it. Tip #1 Consumers need information, and it is the information […]
Customer Loyalty in a Nutshell
So, you are getting customer complaints. All businesses get them, but how do you turn a complaining customer into a loyal one? I wish I could say it was easy, but it is not. However, there are some useful tips and a couple of things that are no-nos. A research study by Morgeson III, Hult, […]
True or False? Social Listening Can Help You Find Leads?
What is the difference between social media monitoring and social listening? Social listening is the step after social media monitoring, and social media monitoring is monitoring social media for mentions of your brand, your competitors, your products, and keywords relevant to your business. There are tools to help you with social media monitoring and social […]
Gaining an Edge on the Competition with New Product Development
Having both tangible and intangible skills in new product development is a given, right? Not so fast — intangible is better and financial literacy even better for small to medium enterprises (SME). In a recent study, authors Salman, Guihau, Yang, Kramat, and Yousaf researched new product development and concluded that financial literacy is almost mandatory […]
Salon and Spa Owners: Do You Want The 2021 Success Formula?
Disruption was undoubtedly a theme of 2020, and it seems to have crept its way into 2021. While the disruption salons and spas have been experiencing was unplanned, it might not be a bad idea for salon and spa owners to lean into the disruption and use it to create and sustain success for their […]
Marketing trends to take into 2021
Covid’s permanent impact on marketing The world looks a little different than it looked at the beginning of 2020. COVID has changed everything about our way of life and the way we consume advertising. But hey, we made it to 2021. A year that’s starting with a way of life different from any new year […]
Making a difference: A new way to advertise
Diversity and inclusion in advertising is a trend that hopefully every advertiser will take to heart. Yet, it is taking a long time for some marketers to jump on the diversity bandwagon. There are several reasons that hold marketers back. Many advertisers feel that using racially, diverse models will alienate Caucasians. While others think that […]
Do You Know About These Important Functions of Packaging?
According to Dictionary.com, packaging is “the package in which merchandise is sold or displayed.” They also describe it as “an act or instance of packing or forming packages.” But to a business owner, the packaging is so much more than that. Let’s take a look at the many functions of packaging for businesses. An Informed […]
Importance Of Having High-Quality Products For Your Brand
The quickest way for a business to ruin its reputation is to create and sell poorly constructed, low-quality products to its customers. Customers always expect quality while purchasing items, and if the quality is not up to the customer’s satisfaction, they will seek alternatives. According to the Houston Chronicle, the quality of a product is […]
4 Ideas of How You Can Make The Law of Reciprocity Work for You
Yes… and no. Here’s why: The law of reciprocity states people feel they must reciprocate when they are given something. This doesn’t have to mean giving away free products, although that is one way to make the law of reciprocity work for you. It could be as simple as educating your target market on topics […]
Re-examining service failures: Taking a wrong and making it right
How should you approach an upset Customer? Should you say, “I’m sorry?” Is there a better way? Well, according to You, Yang, Wang, and Deng, who wrote an excellent article, and worth the read, there is a way and believe it or not saying “Thank you ” might just be the way to go. Consumer […]
Brand Awareness and Purchase Intentions
A manufacturer’s quest for selling natural and organic beauty products. Women are seeking organic and natural beauty products that are not only eco-friendly but will also allow their beauty to shine through without damaging their skin. These products are in high demand. But how and why do women buy one brand over the other? In […]
Everyday Colors and Marketing: The CONNECTION
The impact of color on marketing is unquestionable. From influencing spontaneous responses to product packaging to creating a mood for the customer, colors have proven to be a deciding factor for a consumer’s patronage. The color you pick for your logo can evoke various responses from your client and set building blocks for the right […]
Here’s a Quick Way to Attract Buyers
A robot walks into a beauty store to purchase a vitamin C serum. He meets the sales person who tries to convince the robot to buy a vitamin C face cream. Instead, the sales person lists various benefits of the face cream, but the robot refuses and decides to buy the vitamin C serum. If […]
